So similar to the ad of The one for men, but... I like Josh more, and the music is better. Why there are so many black-and-white ads this year? The TV-ad of Gucci by Gucci pour homme is also in such dark style.

The concept is virtually identical to The One, I was very surprised.

He really needs to shave the fuzzy on his lip.

Agree, although even then I don't think I will find him attractive.

Yeah, he's not exactly my type, and the Armani Diamonds fantasy isn't mine either.

If I were the art director, this commercial would feature Neil Patrick Harris playing in a diamond filled bathtub. Much more subtle I think.

I don't even get the "Armani Diamonds fantasy". Had to google Neil Patrick Harris...how quickly they forget ;-)

Doogie Howser in a bathtub with diamonds?

At least it would be amusing, I guess...I mean, it might be more amusing than Josh Hartnett being mobbed by adoring fans & paparazzi.

What a bland and tedious commercial! Indeed Robin, the concept is almost identical to D&G. I guess it's too much to ask for them to be a little creative and outside the safety zone...

Agree!

Do not like the onset-of-puberty 'stash. What does the title of this post mean, "killer for hire...?" And why is it "fraaagrance" and not "fraygrance" for men? Meh!

Josh Hot-nett. . . I wasn't looking at his lip. . . hahaha --- thought the fraaagrance was hilarious. . . I'm sure that wasn't the desired response though!

What were you looking at then, LOL...I mean, other than a 3 second shot of his torso in the beginning, there was nothing to see....

(Ok, will lay off poor Josh Hartnett now)

Third Shift, it is part of the song lyric and I'm mystified as to what it means or how it relates to the fragrance.

"Fraaagrance" meant to sound upscale, LOL...

You got it perfectly right... the only thing that makes him "hot" (for some) is the torso.

He does nothing for me (although I don't think he cares! hehehe).
Even in some bruce weber shots for Interview some years ago...his torso was the only thing "on".

I would love to see a frag ad fronted by Chris Evans, though... :-D
(Fantastic4, cellular)

Do not know Chris Evans! I'll take your word for it.

Man, he looked uncomfortable. I seriously can't believe they thought he would best represent the fragrance's... personality. He looks, a) like he could use a good scrubbing and shaving and b) like he should be wearing a tracksuit at the park. This is not selling me at all.

Tracksuit!! But obviously the man must have lots of fans. They just aren't commenting here today.

IMHO doesn't Armani have enough $$$ to hire someone more good-looking? Orlando Bloom, perhaps?

He doesn't suit me either, except in the little green suit & blond hair of Lord of the Rings :-)

Gross.