Vera Wang has expanded into a lifestyle brand, selling everything from jewelry to sunglasses to shoes, but she is still best known for the bridal gowns that launched her eponymous fashion business in 1990. Truly Pink is her fifth and latest fragrance, debuting 5 years after her initial effort, Vera Wang for women. The notes include white freesia, cassis, lychee blossom, peony, pink rose accord, creamy woods, iris and violet wood.

You would expect a perfume from a bridal designer to be unabashedly romantic and perhaps a bit conservative, and that is exactly what you'll get with Truly Pink. The top notes are vibrant and modern, with bright citrus and sweet (but not quite candied) fruit; the vibrancy fades, for the most part, with the top notes, leaving a very soft, very pink floral centered around rose. The base is creamy and pale and clean, and the iris lends a velvety finish that doesn't quite go to powder.

It is not quite fussy, but it has none of the casual, laid back feel of Stella McCartney's Stella — this is a pink fragrance in every possible sense of the word. It is resolutely pretty, and certainly more pretty than sexy; there is nothing in the least earthy or over-ripe about these roses. It has a younger and perhaps less sophisticated character than the original Vera Wang signature fragrance, still, it is not a modern department store perfume for 'tweens, having none of the requisite sugared tropical fruits in the top or flowers blurred to anonymity in the heart. It just is what it is: a very pink, very wearable, very romantic perfume for the blushing spring bride.

Truly Pink is an Eau de Parfum, and will be sold in 50 (exclusive to Sephora) and 100 ml bottles. Look for matching body products later in the year. If you're so inclined, at the moment FTD is selling a Vera Wang Truly Pink set, with 12 pink roses in "an exclusive box designed by Vera Wang" and a miniature (4 ml) bottle of the Eau de Parfum, for $70.