Lancôme has announced that British actor Clive Owen will be the new spokesperson for its male fragrance and skincare lines:

Mysteriously hypnotic and resolutely masculine, Clive Owen was definitely the perfect choice to embody Lancôme’s new fragrance for men Hypnôse Homme and new anti-aging skin care range Lancôme Men.

Look for the ad campaigns, both television and print, this spring. (via press release from Lancome, picture via cosmeticnews)

Update: more information on Hypnose Homme can be found here.